PPC Expert
Thoothukudi - 628203, IN
About NV Digital
NV Digital is a trusted global service partner in digital marketing, SEO, website development, and maintenance. We help businesses grow with high-performance websites, strategic SEO, and result-driven digital marketing campaigns. Join us and be part of a dynamic team that stays ahead with the latest digital trends.
Role Overview
We’re looking for an analytical and results-oriented PPC Expert to join our team in Thoothukudi. You’ll plan, execute, and optimize pay-per-click campaigns across Google Ads, Meta Ads, and other digital platforms.
Responsibilities
Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Meta Ads (Facebook/Instagram) and other relevant channels.
Perform keyword research, audience targeting, and bidding strategy setup.
Write compelling ad copy and create effective landing page briefs to maximize conversions.
Monitor daily budget pacing, keyword performance, and bid adjustments.
Analyze campaign performance data, prepare reports, and provide actionable insights.
A/B test ad creatives, extensions, and landing pages to improve CTR and conversion rates.
Stay updated with latest PPC trends, tools, and Google/Meta algorithm changes.
Collaborate with the SEO and web teams to align paid and organic strategies.
Requirements
2–3 years of hands-on PPC experience, preferably in an agency environment.
Proven success managing Google Ads and Meta Ads campaigns.
Solid understanding of keyword research, ad copywriting, A/B testing, and conversion tracking.
Experience with Google Analytics, Google Tag Manager, and conversion tracking setup.
Strong Excel/Sheets skills for data analysis and reporting.
Google Ads Certification(s) and Meta Blueprint Certification are a plus.
Good communication skills to present data insights to clients.
Ability to manage multiple client accounts and meet deadlines.
Required Skills
Google Ads (Search, Display, Shopping, Video)
Meta Ads Manager (Facebook & Instagram)
Keyword Research
Conversion Tracking & Tag Manager
Google Analytics 4 (GA4)
Campaign Budget Management
A/B Testing & CRO Basics
Reporting & Data Analysis (Excel, Sheets, Data Studio
Good to Have
Bing Ads / Microsoft Advertising
LinkedIn Ads, Twitter/X Ads, or other niche PPC channels
Experience with remarketing campaigns and audience segmentation
Familiarity with landing page builders
Basic understanding of SEO for synergy with paid campaigns
Google Looker Studio (Data Studio) for reporting automation
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