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PPC Expert

Thoothukudi - 628203, IN

Role Overview

Application

About NV Digital

NV Digital is a trusted global service partner in digital marketing, SEO, website development, and maintenance. We help businesses grow with high-performance websites, strategic SEO, and result-driven digital marketing campaigns. Join us and be part of a dynamic team that stays ahead with the latest digital trends.

Role Overview

We’re looking for an analytical and results-oriented PPC Expert to join our team in Thoothukudi. You’ll plan, execute, and optimize pay-per-click campaigns across Google Ads, Meta Ads, and other digital platforms.

Responsibilities

 

  • Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Meta Ads (Facebook/Instagram) and other relevant channels.

  • Perform keyword research, audience targeting, and bidding strategy setup.

  • Write compelling ad copy and create effective landing page briefs to maximize conversions.

  • Monitor daily budget pacing, keyword performance, and bid adjustments.

  • Analyze campaign performance data, prepare reports, and provide actionable insights.

  • A/B test ad creatives, extensions, and landing pages to improve CTR and conversion rates.

  • Stay updated with latest PPC trends, tools, and Google/Meta algorithm changes.

  • Collaborate with the SEO and web teams to align paid and organic strategies.

Requirements

 

  • 2–3 years of hands-on PPC experience, preferably in an agency environment.

  • Proven success managing Google Ads and Meta Ads campaigns.

  • Solid understanding of keyword research, ad copywriting, A/B testing, and conversion tracking.

  • Experience with Google Analytics, Google Tag Manager, and conversion tracking setup.

  • Strong Excel/Sheets skills for data analysis and reporting.

  • Google Ads Certification(s) and Meta Blueprint Certification are a plus.

  • Good communication skills to present data insights to clients.

  • Ability to manage multiple client accounts and meet deadlines.

Required Skills

 

  • Google Ads (Search, Display, Shopping, Video)

  • Meta Ads Manager (Facebook & Instagram)

  • Keyword Research

  • Conversion Tracking & Tag Manager

  • Google Analytics 4 (GA4)

  • Campaign Budget Management

  • A/B Testing & CRO Basics

  • Reporting & Data Analysis (Excel, Sheets, Data Studio

Good to Have

 

  • Bing Ads / Microsoft Advertising

  • LinkedIn Ads, Twitter/X Ads, or other niche PPC channels

  • Experience with remarketing campaigns and audience segmentation

  • Familiarity with landing page builders

  • Basic understanding of SEO for synergy with paid campaigns

  • Google Looker Studio (Data Studio) for reporting automation

Apply Now

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